Lately companies are trying to promote the trend of loving ourselves and our bodies. They for example are effectuating ''plus sizes'' (from European 44+) and making brand new commercials including curvier women. That is a huge change in fashion industry and at the same time in society.
But not only official big brands have their role in it, also Khloe Kardashian. As she and her sisters are known for their unusual curves, she decided to use it in a good will. She has just launched brand new denim collection. Sizes starts from 0 and ends up to 24 (EU: 32-54). Khloe said that it was always really hard for her to get comfortable pair of jeans that actually suited her. She want to help let's say a little ''bigger'' ladies out there by creating clothing which was measured on 13 different types of body.
Honestly, in my opinion the only struggle is the price: 149$-250$. But if you think it's affordable or simply worth the money, you will choose from high waisted, slim fit to boyfriend type jeans in many colour variations. She said ''Most women will spend on a fantastic pair of jeans as an investment.''
What do you think about this idea?
sources:
fortune.com
www.buzzfeed.com
Unfortunately, as you will have noticed, I don't wear jeans. But the idea of producing trousers in different styles seems attractive. I know very few girls who look good in skinny jeans and it doesn't depend on their weight alone. I can't understand why this particular fashion is so long-lived.
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