Lately, I've noticed that a big number of (mainly) young people is choosing only four colours when it comes to shopping. These are: classics such as black and white, but what is new, baby pink/ powder pink and nude/beige. Consumers are especially interested in over sized, pretty comfortable hoodies, blouses or jumpers. They often say "no, I don't really wear colours, I prefer basics". There is absolutely nothing wrong in that point of view, but when I see almost every single person in a light pink hoodie,well.. I feel sick. When we all wear the same, we lose individuality and our own beauty. On the other hand, I can't really help it. People follow the trend to fell fashionable and confident but at the same time they're blinded by that.
Of course brands are waiting for apogee of any trend to please as many buyers as it's possible and let's be honest, to make money. One of them is ''Champion". With us since 1919, originally made for athletes. Not well known in Poland but famous in United States.
This company is still growing, I've seen many youtubers like Amanda Steele, celebrities such as Kylie Jenner, bloggers and my peers wearing Champion's products (recently, it also appeared in some stores in Warsaw). Congratulations for brand, but coming back to the problem, there is clearly a deficiency of basically everything. No patterns, no colours, no cut, style? What's happening? I do understand that not everybody can afford to buy designers's pieces but hey, do we have to look exactly the same?
I personally praise this trend but not on such a huge scale. Everything has its moderation.
Maybe the actual reason of this particular behavior is caused by some psychological motives, but because I see fashion as a way of expression, as art, my opinion is negative in this case. I'm not sorry for that. I want people to be aware of their own decisions even when it's just about wearing certain clothes.
sources:
hours of scrolling through instagram feed
it's not much because the idea was mainly in my mind
I quite like the trend I must admit. However, it looks much cooler when followed by Claire Underwood ('House of Cards'): perfectly cut minimalist dresses in grey, white or black, no patterns than in the form of shapeless hoodies.
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