HAVE YOURSELF A MERRY GOLD CHRISTMAS

 To describe the main focus of winter 2016-17 I need only one word, Gold. The trend includes clothes as well as accessories. I would even say that this is one of the biggest tendency followed by many designers, like Loewe, Gucci, Valentino (pictures), Hilfiger, Saint Laurent, Ralph Lauren, Lanvin, D&G and more. Inventors of this idea wanted to encourage us to wear gold on daily basis, to experiment with it on many levels. In my opinion it might be not the best view. 
  
Loewe fall/winter 2016-2017                          Gucci fall/winter 2016-2017
  
Valentino fall/winter 2016-2017                 Dior boots, available in gold without sparkling elements.

First of all, this colour is reserved for special occasions and events, it's glamorous and luxury looking. By reducing it to the category of basic or ''everyday'' we're depriving it's unique tone and elegant shine. 
 Secondly, we will look a bit funny. Just imagine a person in a gold sparkling dress standing at the bus station, or a business man in a gold suit. It's even not about looking hilarious, because nowadays anyone can look crazy and make it a ''cool thing'', my generation doesn't seem to think too much..unfortunately. We have this problem that we don't stick to any rules, we still want everything to be lumped together. ''If silk short dress was meant to be wore in bed, let's make it a casual dress!'' My God, please, this isn't fashion, it's desperation, running out of ideas. Sometimes turning something upside down won't be a success. There are things which should stay in their place because it's a tradition, yes even fashion has a tradition. 
 Personally I love gold, it's honestly my favourite colour. But it should have this magic flare instead of being associated with a t-shirt. 
After all, I'm afraid that designers are trying to impress or surprise us too much. I absolutely understand a collection of beautiful, gold dresses for Christmas or New Years Eve but I don't get the idea of wearing gold outfit in every day. And that what's happening right now. Gold shirt's, shoes, skirts, jackets or active wear! 
  I'm a bit confused, maybe in future there won't be any rules and we will wear swimsuit for a dinner with family.. I may be overreacting but every change has a small beginning. 




sources:
http://en.vogue.fr/fashion/fashion-inspiration/diaporama/fwah2016-fall-winter-2016-2017-trends/26545#tendance-mode-automne-hiver-2016-2017-plisses
http://www.theblondesalad.com/

CLASS IS THE KEY

The star of today's show is my personal fovourite, Chanel. The collection has arrived on Tuesday at Ritz Paris. Creative director of the brand Karl Lagerfeld pleased our eyes with stunning pieces made for spring 2017. It's a throw back to Chanel's classic wear, very elegant, mostly white, with little sparkling elements and tweed fabric, simply: legendary outfit from 1961. runway (2016):

  Designer decided to prove everyone what CHANEL (created by Coco Chanel) is famous for. Métiers d'Art Show is presented annually, it's very special and important, especially for the brand. What is also interesting is the fact that this year's creations are not what we expected for 2017. Main colours which will be trending are Eden (dark, cold green), Ballerina (powder, light pink), Sequoia (brown mixed with pink), Acai (cold violet) and Emerald (blue mixed with green, Atlantic Ocean colour). So Lagerfeld didn't fllowed the river and gave us fresh old school which we love. I think it's a move that only big brands can allow themselves to do.  What's more Chanel is a great model to follow. Sometimes your biggest achievements, strong sides are better than something new or chased by everyone. Be original and stick to your own ideas! 

I recommend watching the runway or some pics as there were such individualities as Pharrell Williams, Sofia Richie, Lily-Rose-Depp or Cara Delavigne. 

sources: http://www.vogue.com/http://www.wmagazine.com/story/lily-rose-depp-makes-her-runway-debut-at-the-chanel-metiers-dart-showhttp://fashionista.com/2016/12/chanel-metiers-d-art-2017-cast#&gid=ci01fdad0da000248e&pid=04jpghttp://www.lesouk.co/articles/material-inspiration/jersey-girl-history-of-coco-chanel-in-fabric

TED 12 Dec.
intangible value // badge value // subjective value
ex. train from Paris to London
problem of perception
objective
persuasion
egalitarian

LETTER

Dear Minister of Justice,

I'm writing in reference of the case of Mary Maloney. I'm appealing for a possibility of granting her parole. I believe in validity of such proceeding, because Ms Maloney at the day of tragedy was pregnant which means that she was in a period of hormone instability, that had a crucial influence on the act she has done. Pregnant women are more emotional, stressed and can change their mood very quickly.  In addition to that, Mary M. received horrible news, which left her heartbroken, this situation took place in the wake of the emotions, it wasn't a fully aware murder. What's more, it's not right to deprive child from his mother, as a human being he has a right to live with family instead of being taken to orphanage. What's important is the fact that, such beautiful moments like birth of a babe often change human's way of thinking and behavior as well. Therefore I ask you Mr. Minister to show her some mercy and let her out of the prison earlier or grand her parole. 

I'll be grateful for the consideration of my request
Most respectfully, 
XYZ. 

EVERY YEAR BRINGS US NEW ANGELS

  Victoria's Secret Fashion Show, the most awaited fashion event of the year this time took place in Paris, with fifty two models including 18 new faces like Bella Hadid and Irina Shayk (she's pregnant but it didn't stop her from taking part in the show, which is pretty impressive). I won't review this event because it's all over the internet, but I will present some facts that may be interesting.  

1) Gigi and Bella Hadid are the first sisters to walk the runway together.

 

2) This year's Fantasy Bra costs 3 million dollars. The honor of wearing it had Angel Jasmine Tookes. It was designed by Eddie Borgo, features 450 carats of 9,000 diamonds and emeralds, also took 700 hours to make. For comparison, in 2000, Gisele Bündchen wore the Red Hot Fantasy Bra, which was the Guinness World Record holder for the most expensive piece of lingerie ever: $15 million.
 3) Tickets which were given for charity (then these organizations sold them) generated over $3 million. Just a little reminder: to get a ticket you need to be invited, it's impossible to entry the building without personalized invitation. 

4) 2016 musical guests were: Lady Gaga, Bruno Mars and The Weeknd who is by the way one of the Angel's ex boyfriend.. what a coincidence. 

5) This year the show marks the 20th anniversary. What's more, it has grown to a global TV event that draws an audience of about 500 million people world wide in about 190 countries. 


2016 Victoria's Secret Show was definitely a success. Fortunately nothing wrong happened, what I mean by this is that there wasn't any terrorist attack which could have actually happened. French National Security was well prepared and we should be thankful. 




sources: 
http://www.harpersbazaar.com/
http://www.i4u.com/72447/latest-celebrity-news
http://people.com/
my knowledge from some years of watching the show 

TED ''On being wrong''

-we're stuck in a feeling of being right > error blindness 
-"getting sth wrong mean that sth is wrong with us''
-feeling/belief of being on a right side can lead to very dangerous things ex: surgeon, wrong leg
-stages : 1. show info and wait for agreement 
              2. idiots 
              3. evil 
-look out and say "wow, maybe i'm wrong?" 

FASHION, SPORT OR BOTH?

  Sport has always been a part of our lives, but some things actually changed. For example: nowadays, we put on active wear clothes while in ancient Greece men haven't at all. That's a fact, they didn't wear anything while they were exercising. Obviously naked person in the gym in XXI century would look rather crazy, but the point is that sport's industries are more focused on a ''looks'' than on the usefulness. Why? Because potential consumers do it.

   Currently, the free most powerful brands are Adidas (since 1924), Nike (1964) and Puma (1948). They all started from shoes and ended up on accessories like water bottles. *Fun fact: The founder of Puma is Adidas's ones brother.* 

  Adidas and Nike were definitely more successful in the aspect of money and popularity until now. At the moment surprisingly Puma's shares price is almost 2 times bigger than Adidas's and 5x bigger than Nike's! They owe it to Rihanna, who is the new creative director, but also supermodels Cara Delevingne, Gigi Hadid, and famous for her sister's name Kylie Jenner. 

  The crucial reason why Puma became desirable is the way they showcase products.

 Have a look at Cara Delevingne: 

And here regular high fashion photoshoots: 

  

  Isn't it too much? I believe active wear is supposed to comfortable, breathable, and light weight, basically made for workouts while it looks like we can wear it as a normal piece of everyday outfit. 

What I mean is that it's promoted not like a sport product but as a fashion item. 

What's more, brands are running in a race by adding more shine, colours, and making logo appear bigger. They no longer improve quality (when they do, it's a pair of shoes once in 6 months, made for better running experience) and that's it. 

  Appearance is getting advantage over utility. I'm not blaming these brands. That's our sad, materialistic reality.. companies make money on foolish people and what should be changed is our mind-set, and deep in my heart I wish it will. 

sources :

puma.com

adidas.com

nike.com 

www.buzzfeed.pl

WHAT'S HAPPENING?

 What I would like to present in today's post is something that we can call an epidemic of simplicity and limitation which are dominating over the other branches of fashion tree. What's more, a trend that is created around it.       

 Lately, I've noticed that a big number of (mainly) young people is choosing only four colours when it comes to shopping. These are: classics such as black and white, but what is new, baby pink/ powder pink and nude/beige. Consumers are especially interested in over sized, pretty comfortable hoodies, blouses or jumpers. They often say "no, I don't really wear colours, I prefer basics". There is absolutely nothing wrong in that point of view, but when I see almost every single person in a light pink hoodie,well.. I feel sick. When we all wear the same, we lose individuality and our own beauty.   On the other hand, I can't really help it. People follow the trend to fell fashionable and confident but at the same time they're blinded by that. 

  Of course brands are waiting for apogee of any trend to please as many buyers as it's possible and let's be honest, to make money. One of them is ''Champion". With us since 1919, originally made for athletes. Not well known in Poland but famous in United States.

 

This company is still growing, I've seen many youtubers like Amanda Steele, celebrities such as Kylie Jenner, bloggers and my peers wearing Champion's products (recently, it also appeared in some stores in Warsaw).  Congratulations for brand, but coming back to the problem, there is clearly a deficiency of basically everything. No patterns, no colours, no cut, style? What's happening? I do understand that not everybody can afford to buy designers's pieces but hey, do we have to look exactly the same? 

 I personally praise this trend but not on such a huge scale. Everything has its moderation. 

Maybe the actual reason of this particular behavior is caused by some psychological motives, but because I see fashion as a way of expression, as art, my opinion is negative in this case. I'm not sorry for that. I want people to be aware of their own decisions even when it's just about wearing certain clothes. 

sources: 

http://www.urbanoutfitters.com/

hours of scrolling through instagram feed

it's not much because the idea was mainly in my mind 

HISTORY OF CLASSICS

  The only brands which can be awarded with this title are Louis Vuitton and Coco Chanel. The reason of that is because their classic bags took fashion industry to another level. 

   Let's find out how it all started. 

1) Louis Vuitton

At the age of sixteen, in 1837, Louis decided to become a trunk maker. He arrived to Paris and worked for Monsieur Maréchal. At that time travellers were hiring people to pack their things for them so it was a great opportunity for Vuitton. He very soon became a valued craftsman and finally opened his own workshop. Originally Vuitton's bags were supposed to carry wine glasses and alcohol, that's why they were very good quality products. 

As time was passing by, descendants of Louis Vuitton continued running family business. His son George Vuitton in 1986 created famous Monogram Canvas that is known all over the world.  The unique pattern is composed of flowers, a universal and timeless symbol, and the entwined Louis Vuitton initials.

It was just the beginning of a great successful journey.

In 2016 company raised over 10 billion dollars, which I think is pretty impressive. 

2) Coco Chanel 

Gabrielle Chanel was born in Saumur (France) in 1883. Twenty seven years later she opened her first shop in which she was creating elegant and simple hats for women. 

Few years later, after an instant triumph of perfume No.5, ''little'' black dress and diamond necklaces she finally designed  in 1955 the most desirable bag in the world : CHANEL 2.55 quilted handbag, combining leather with a gold chain. New style of shoulder strap that is uniquely strong and light, and that allowed a woman's hands to remain free.  

This product costs currently almost 5000$, also comes in different styles and colours. Obviously the original ones are the most expensive. 

If you have ever wondered why these brands are actually famous for,  now you know and can feel like a specialist while shopping :D 

sources:

1. http://us.louisvuitton.com/

2. https://www.yoogiscloset.com/louis-vuitton/guide

3. http://inside.chanel.com/

4. https://www.bragmybag.com

TED 5
Pillars of Morality: 
 -Reciprocity //Fairness
 -Empathy//Compassion 
Cooperation 
Empathy  -Synchronization -Consolation
Prosocial Choice by Chimpanzees 
Evolved Morality 

FROM 0 TO 24.

  Nowadays, one of the biggest problem of our society is body shaming. It mostly affects young girls and women (but not only). Social media created it and that's why it's current in many countries all over the world. 
  Lately companies are trying to promote the trend of loving ourselves and our bodies. They for example are effectuating ''plus sizes'' (from European 44+) and making brand new commercials including curvier women. That is a huge change in fashion industry and at the same time in society. 
  But not only official big brands have their role in it, also Khloe Kardashian. As she and her sisters are known for their unusual curves, she decided to use it in a good will. She has just launched brand new denim collection. Sizes starts from 0 and ends up to 24 (EU: 32-54). Khloe said that it was always really hard for her to get comfortable pair of jeans that actually suited her. She want to help let's say a little ''bigger'' ladies out there by creating clothing which was measured on 13 different types of body.  
  Honestly, in my opinion the only struggle is the price: 149$-250$. But if you think it's affordable or simply worth the money, you will choose from high waisted, slim fit to boyfriend type jeans in many colour variations. She said ''Most women will spend on a fantastic pair of jeans as an investment.''
  What do you think about this idea? 






 sources:
fortune.com
www.buzzfeed.com
instagram

''Tootsie'' REVIEW

  ''Tootsie is a comedy directed in 1982 by an award-winning producer, director, actor and writer Sydney Pollack. This film is also known as ''Would I lie to you''.    The main character Michael Dorsey is an unemployed actor with a hopeless reputation. He disguises himself as a woman in order to get a role on a trashy hospital soap. 

  My first impression were the acting skills of the cast. Especially of Jessica Lange who impersonated in Julie. No wonder why she won an Oscar for the best supporting actress. Furthermore, Dustin Hoffman as Dorothy Michaels performed so well that he or maybe she almost left me speechless. What I also liked was the symbolical scenery of New York, which went really well with the script. As we know that city unites variety of people from many countries and that is similar to our main character who in some way was cumulating two different people in one body. This particular motif of a person who lost himself, doesn't really know who actually is or want to be is very significant nowadays. What's more, I believe it's a timeless problem that touches everyone in different periods of time.  

  These are just main aspects, that made me enjoy this film. It involves many parts of our life, on which we should probably focus more. I definitely recommend watching it, because it's funny, well made and leaves us with a need of reflections about how we behave or treat others and mainly ourselves. 

WEAR OR PROTECT? ANIMALS.

  It is no secret that animals used to be associated with high fashion. Their fur was especially combined with luxury. But time has changed and rules as well. 
  Of course, we can't forget the fact that spirit of evil is right by our side. There are still many brands which are using real fur or for ex. crocodile skin. (even after being accused). I'm talking about   
Burberry (known for classic scarfs and coats). 

Maybe in a few years they'll change their behavior but for know as they have money and power they can do whatever they want to..

  But let's jump into a brighter side of the world. More and more brands are protecting animals, which is great for our ''dying'' planet. Big companies such as H&M, Mango; designers: Stella McCartney or Michael Kors. 

 In addition to that, H&M in collaboration with KENZO have just realized their new collection that is dedicated to our little friends. Animal pattern, explosion of colours and comeback of famous tiger is a big thing now. Moreover, most of the revenue will be donated for animal protection and organizations against animal cruelty. Have a look: 
 
 Premiere of this enterprise in Warsaw stores will take place on 3th November '16. 

  I'm personally not a fan of real skin, fur etc. as it's extremely egoistic and atrocious so all these good changes are making my heart really happy. Let's carry on people! 


sources: 
www.burberry.com
http://www.kimono.pl/Pola-Pospieszalska-ZBOJKOTOWALA-pokaz-Burberry-Burberry-bestialstwo-a5290#
www.hm.com 
www.polki.pl

homework- ''What has Michael Dorsey learned from being a woman?''

  At the beginning, Michael had to change his appearance and it has contributed to a change in his view of the behavior of women or the overthrow of the stereotypes that prevails among New York society (and not only there).

 Reason being, the belief that a woman must always look perfect, our hero tried with all his strength, buying a lot of clothes to suit his new figure, but also doing makeup and taking care of his hair every day. He understood, however, that the fair sex does not care about their appearance for vain but to fulfill the requirements, criteria created by society.  He hadn't paid attention to how women are treated by men especially those characterized by exceptional beauty (for example: moment in the restaurant when a stranger guy tries to hug him).  Moreover, when he wanted to call a taxi, a man, notwithstanding the fact that he's presumptuously taking means of transport elderly woman, he withdrew only after the use of force by Michael (his male asset), what only confirmed that women should be treated like a lady and they are not.  Furthermore, as he played his serial role, he overthrew the image of submissive women, changing the text, and what was the result of building a completely new shape of strong, independent and self-confident woman. As a result, he gained recognition among the women's part of the audience, becoming their role model.

 Incarnation in the opposite sex opened his eyes, changed inside and common opinion about woman. Probably he had learned to respect them more than ever.

TED 4
Body language
- interactions 
animal kingdom>opening up, showing strength
-NBA students; their behavior, gender difference
-our nonverbals govern how we think and feel about ourselves.
-our bodies change our minds
-job interview >> presence, being confident etc.
-fake it 'til you became it 

IT'S COMING - GET READY

What is coming? New Years Eve 2017 of course! 
  As one half of the world is preparing for halloween the other one is almost ready to celebrate upcoming year with a bit of taste and not only the champagne's.  
Some of us like to spend this night with family, others prefer unforgettable party with friends and there'll probably be ones that will greet new year by sleeping. No matter the category which you identify with- if you want to reveal 2016/17 fashion trends or even try some of them on, keep reading :) 
  First of all, sequins. 

  I would even say that we'll never get rid of them. It's like a little tradition, every new years eve outfit is associated with them. But don't worry, if you're not into shining like lights on a Christmas tree there is a solution! 
  This years biggest trend: velvet. 

  Taken from 90's is now a ''must have''. From shoes to dresses, worn in many ways.  Very elegant, feminine but at the same time pretty defiant. On the other hand, I understand that not everybody wants to look like a curtain so I've got another option.
  Definitely more toned with pastel colours and lighter texture. Gucci presents some pieces: 

  Well, it wouldn't be Gucci without it's famous snakes, but also (lately) very common animal pattern (that's another story). 
   All these propositions are describing 2016 fashion world and are taken straight from the runways, that's why there are pretty original. Nonetheless, we can just take all black classic dress and enjoy the moment anyway right? 


Sources: 
1) http://www.bestproducts.com/fashion/g106/new-years-eve-dresses/?slide=1
2) http://dress-trends.com/new-years-eve-dresses-2017/
3) watching society over the years 

TED 3 
-belief is natural
-ADE 651 bomb detector 40000$ each aka big lie
A1: false positive (believing pattern is real when it's not) 
A2: false negative (not believing a pattern is real when it is)
-The pattern detection problem
-The evolution of patternicity
-lack od control>>seeing sth when there's nothing
-Degraded image of fish
-The impossible Crate Illusion 
-Agenticity: tendency to infuse patterns with meanings, intention and agency, often invisible beeings.
-power of expectation and strong belief

WITH US SINCE 1853

There is one piece in our closet which always was there, and it's popularly called ''JEANS''

Have you ever wondered who actually came up with the idea of them? 

  Let's go back to 1850 when Levi Strauss, German with Jewish roots, moved to San Francisco and established his business in partnership with Jacob W. Davis. They invented blue jeans (denim/dungaree trousers) which were originally made for working-class people; (also worn by sailors and European soldiers in world war II).    

  Levi Strauss & Co. has succeed very quickly, from first premiere of ''501'' model in 1905 to ''lady levi's'' (woman's first blue jeans) in 1934. 

 Okay we're back in 2016. We can easily say that jeans are must have in our life as they're comfortable, durable and they go with basically everything. 

Lately denim trousers changed a lot, I want to take you on a trip to London where people at fashion week showed many ways of wearing our topic's hero. 

1) distressed/ripped 

2) fringed ankle

3) everything mixed together (floral pattern, materials)

 

In fact trends from the past are rising again and again like wide bottoms, or high waist;  But as we live in time of total freedom (in fashion aspect), people wear denim in so many ways that it's hard to catch them all. Although variety is huge I'm sure designers will figure out how to surprise us in the future.  

sources: 

1. maffashion.pl

2. http://www.harpersbazaar.com/

3. http://www.popsugar.com/

4. http://levistrauss.com/our-story/

TED 2 : Barry Schwartz (Jul 2005) on the paradox of choice
main ideas:
 -explosion of choice (phone that does not too much; doctor > we make a choice, we're responsible; everyday we decide what kind of person do we want to beli)
 [life is a matter of choice]
 - more choice >>> paralysis [it's hard to make a decision when we have so many options]
                       >>> less satisfaction (reflections about other options)
- too high expectations >> regretting decision>> less satisfaction  
- secret to happiness: low expectations 
-we do better but we feel worse 

EVERYDAY WEAR - OUR SOCIETY

For some people picking up an outfit every single morning is a huge struggle when for others it's as usual as brushing teeth. Today I'd like to focus on the first ones. 
That behavior mostly affects young women (especially teenage girls). 
I put them into some groups.
  a) ''comfy and simple'' - feeling good and comfortable is the foundation of this type. Girls usually pic very basic pieces of clothing like white t-shirt, denim ''mom'' jeans and black boots/heels.

  b) ''instagram worthy'' - basically an outfit that is worth to post on social media and which will fulfil the criteria of ''perfect girl'';will follow latest trends. That can be: black skinny, high waisted jeans with crop top in nude color, some sneakers and perfect eye makeup. What's more, teens act like that because they want to fit to the society (well cyber society). They don't feel good with their own self or body and believe that wearing the same as others (famous in social media) might be a solution. In fact they just copy, like robots. It's a little bit terrifying to be honest... 


  c) ''myself'' - people here don't really care about the opinion of mass, they wear whatever they want and are happy with that. Options of outfits are infinitive and depends on person, their hobby, passion, interests etc. Also, make them very unique and special.   


Although, in most outfits minimalism definitely stands out, I believe that the way we dress nowadays depends on how we fell about ourselves, how confident we are and if we care about others opinion or not. 




Sources: 
1. http://www.justthedesign.com/street-style-april-2015/
2. google pics, instagram pics

LET'S TALK ABOUT BURBERRY

Burberry? Yes, please. 

Fashion week in London ended not such a long time ago, which means that the biggest designers showed us what they're capable of. Today we'll go through one collection with a fine-tooth comb and it'll be BURBERRY. This 160 years old company knows exactly how to beat the competition. 
Two weeks ago at Makers House, Christopher Bailey (the main designer) showed us upcoming trends in a very elegant and well organized way. He outstandingly colligated floral pattern with ''XVIIIth century looking'' shirts and coats. Let's have a quick look: 
  
The reason why I'm impressed by this collection is that everything harmonizes with each other, like for eg. stripes with royal pattern-> (jacket on the picture). Also, we can wear it formal and casual; for a glamorous event and simply as a street style.
 That result in fact is hard to achieve, because we can simply create a chaos, which is unacceptable in fashion world (and we wouldn't be able to wear it anytime. Just for a huge occasion). Unfortunately many of my favorite brands made that mistake this year. But as we can see there will always be someone who will pay our attention not only because of the ''crazy idea'' but because of it's greatness. This year it was Burberry. Congratulations for them! 



Sources:
https://uk.burberry.com
www.harpersbazaar.pl/
www.dolcegabbana.com/

''The puzzle of motivation'', phrases:

1. I feel obliged to reveal... (that I went to law school) 

2. I want to try to dust off some legal skills 

3. There's a mismatch between what science knows and what business does. 

TOMMY HILFIGER RISING LIKE A PHOENIX FROM THE ASHES

MY BLOG IS ALL ABOUT THE DARKER SIDE OF FASHION, RUNWAYS AND  FASHION MARKET; IN OTHER WORDS: THE TRUTH BEHIND FASHION DREAM WORLD. 

We all know that Tommy wasn't always shining as much as his ''friends'' from the brand like Calvin Klein or Ralph Lauren but that's all gone as he debuted at the premiere of his TOMMYxGIGI fashion show (third day of New York Fashion Week). 
  What made it so successful? First of all: Gigi Hadid.

 She's currently one of the biggest supermodels on the Earth and it was impossible to lose attention of the world while having Gigi's name at billboards. Moreover, as she's dating ex member of One Direction band - Zayn Malik, paparazzi is watching her 24/7. Hilfiger finally realized that the appearance of the look has to be associated with something or someone even bigger than the collection. Calvin Richard Klein was actually one of the first who came up with the idea of focusing our attention more to the celebrity than to the outfit (by inviting for example: Kendall Jenner, Nick Jonas or Justin Bieber).  
On top of that, Gigi invited her best friends such as (singer) Taylor Swift or (supermodel) Hailey Baldwin.
  Secondly, the whole collection is very ''tricky'' for our minds and that's why it's sold like hotcakes. Pieces are made for fall and winter but we can clearly feel summer vibes because of the white and navy blue colours with marine details . It's like we're bringing the ending summer with us on a new winter journey. 

  Another aspect of the Tommy's triumph is collaboration with Zalando. This german company is selling now almost 150 000 products from 1500 brands which can be really hard to get anywhere else. People from all over the Europe can enjoy the looks with free delivery and 100 days ability of return.

 Finally, Tommy Jacob Hilfiger just like Tom Ford and Burberry decided to get even closer to the costumers by giving them opportunity to buy his work immediately after the show. This new way of selling is called ''see-now-buy-now''. So hungry for high fashion celebs as well as ordinary mortals (us) are able to get whatever they want, before the store premiere and opening. And when we aren't in New York, we can watch live stream of the event and buy everything from online shop. 


  Who knows what might happen in the future? Maybe we'll be teleported straight to the runway or the runway will visit us at home? I'm sure that designers will do anything to sell as much as it's possible, but we'll find out anyway :) 


some pics from the show: 


sources:
1.  http://eu.tommy.com/TOMMYxGIGI/8500007601b,default,sc.html
2.  http://www.vogue.com/slideshow/13422014/gigi-hadid-zayn-malik-italy-vacation/#1
3.  https://twitter.com/officialfre/status/769822586570244096
4.  http://www.dailymail.co.uk/tvshowbiz/article-2778154/Trying-pull-Marky-Mark-Former-Jonas-Brothers-band-member-Nick-mimics-Wahlberg-s-1992-Calvin-Klein-poster.html
5.  https://twitter.com/CalvinKlein/status/692137408201134081/photo/1?ref_src=twsrc%5Etfw
6. https://www.zalando.pl/gigi-hadid-tommy-hilfiger/?qf=1&o=117
7.  http://www.harpersbazaar.pl/