TED 2 : Barry Schwartz (Jul 2005) on the paradox of choice
main ideas:
 -explosion of choice (phone that does not too much; doctor > we make a choice, we're responsible; everyday we decide what kind of person do we want to beli)
 [life is a matter of choice]
 - more choice >>> paralysis [it's hard to make a decision when we have so many options]
                       >>> less satisfaction (reflections about other options)
- too high expectations >> regretting decision>> less satisfaction  
- secret to happiness: low expectations 
-we do better but we feel worse