poniedziałek, 1 stycznia 2018

"Christmas May Be Over, but Holiday Shopping Is Not"

 Lately, economic statistics show that more and more people decide to splurge their money not only before Christmas but also after. Surprisingly the day after the holiday is the fourth busiest shopping day of the season according to ShopperTrack. Meaning that over the past 5 years the number of consumers who did their shopping after Christmas has raised from 5% to over 40%. Because of this significant growth major companies in US such as Macy's or Abercrombie&Fitch are changing their selling strategies. For example, they place sale items next to the full-prize, new collection products in order to make people buy both. Also, they boost the online shopping experience by allowing easy
returns in even more stores. In results, consumers are in a shopping spirit from 24th of November, the whole December and now till the end of the first week of January. 

 On one hand it means that general wealth (in this case) of Americans is rising, which is a good sign, but on the other hand Christmas time is starting to be associated more with a shopping activity than with tradition, religion, family time etc. I'm completely aware of the fact that not everyone believe in God but I think, those who actually do are forgetting the essence, the main idea behind Christmas day and it shouldn't be this way. The 24th of December does not mean that we have to get the biggest present or that our ornaments should be better than our neighbours's. But what can I change in the world of global consumptionism and money. 

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