Colour Red

  Why red coulour is so special? First of all, when we look at different colours our brain reacts in a certain way. When we see red, each and every one of us associates it with different things, but there are few that are pretty common for everyone. For example: love, power, anger, desire or Santa. The last one is masterminded by Coca Cola. The ilustrator Huddon Sundblom had created it in 1931 and later as the company was growing up, the image of big old papa in red outfit preserved in our memory for good. 
  I think many companies are trying to build their images in a way that could manipulate us, just like coca cola did it. They exactly now that our heartbeat raises up and in consequences the blood pressure. That body state is very similar to excitement which is present while we fall in love or are simply very happy. 
 Finally, I'll be bold to say red colour is impactful or even impressive, it can persuade us to watch netflix, to buy food in target, maybe some cola? Red lipstick might be a key to higher tips in work. Would a green colour or any other one do that? I don't thik so!

link to this very long podcast:
http://www.bbc.co.uk/programmes/p05g33gr